The Simple Design book

by Anthony Hobday

A short introduction

A brief guide to simple design

Simple design is...

  1. Content first
  2. Wordy
  3. Minimal
  4. Typographic
  5. Modest and restrained
  6. Timeless
  7. Materially honest
  8. Easy to implement
  9. Commercially valuable
  10. Performant
  11. Accessible
  12. Focused
  13. Clear
  14. Distraction free
  15. Productive

Examples of simple design

Problems with simple design

Further reading

My thanks